How To Integrate Group Leads With Mailchimp

Connecting your Mailchimp account to GroupLeads allows you to automatically collect Facebook Group member email addresses, membership question responses, and lead data directly into your Mailchimp audience lists and automated campaign tags.

Follow the step-by-step guide below to generate your Mailchimp Audience ID, Tag Name, and API Key, then connect them using the CRM tab in the GroupLeads Chrome Extension.

Prerequisites

• An active Mailchimp account.
• GroupLeads Chrome Extension installed and connected to a Google Sheet.
• Facebook Group membership questions configured.

Step 1: Find and Copy Your Mailchimp Audience ID

1. Log in to your Mailchimp Dashboard.
2. In the left navigation sidebar, click Audience → All Contacts.
3. Click the three-dot (⋮) menu to open the Settings menu.
4. Select Audience Settings
   
5. On the settings page, locate the Audience ID string under Audience defaults.
6. Copy the Audience ID and paste it into a temporary text file or notepad.

Step 2: Create a Tag in Mailchimp

1. Under your Mailchimp Audience menu, click Tags.
2. Click Create Tag.

   

3. Enter your desired tag name (e.g., Group Member or Facebook Lead), then click Create.
4. Copy the exact tag name string and paste it into your notepad. (Ensure the spelling, spacing, and capitalization match exactly).

Step 3: Generate a Mailchimp API Key

1. Click your profile icon in the bottom-left corner of the Mailchimp dashboard and select Account & Billing (or Profile).
2. Click the Extras menu tab at the top of the page and select API Keys.

   

3. Scroll down to the Your API Keys section and click Create A Key.
4. Name your API Key (e.g., GroupLeads Integration Key) and click Generate Key.
5. Copy the newly generated API Key string and paste it into your notepad.

Step 4: Open GroupLeads and Access the CRM Tab

Now switch to your browser extension to complete the connection:

1. Open Google Chrome and launch the GroupLeads Chrome Extension.
2. Click the gear / settings icon (⚙) next to your Facebook Group name.
3. Click the CRM tab in the top navigation bar (located between Setup and Auto Responder).
4. Toggle ON the Enable CRM switch to activate CRM integration and automation.

Step 5: Configure Mailchimp Credentials and Verify

1. Under CRM Integration, select Mailchimp from the dropdown list.
2. Enter your saved credentials into the respective input fields:
   • API Key: Paste your Mailchimp API Key.
   • Audience / List ID: Paste your Mailchimp Audience ID.
   • Tag Name: Paste your exact Tag Name (e.g., Group Member).
3. Click Verify & Update to validate your credentials and save the connection. Once saved, a green Connected badge will appear.

✅ You're all set! Your Mailchimp account is now fully connected to GroupLeads. Every approved Facebook Group member will automatically be added to your Mailchimp audience, tagged, and enrolled in your automated email campaigns.